Anybody have stats on power usage broken out by residential, commercial and industrial? Instead of forcing changes at the utility or generation levels, it may be worthwhile to direct unicorn fart funding towards subsidies for individual home solar PV/water heater arrays in certain parts of the country. In some areas (Alaska, Pacific Northwest, etc.), solar isn't even feasible on a small scale, but in sunnier climates, it could put a serious dent in residential usage.
To clarify, I am against all forms of government subsidy, but the only thing I hate more than government handouts is government handouts for things that have absolutely no chance of working (i.e., large scale solar arrays for grid power generation).